A few weeks back, I was stuck in an airport on the day that Southwest Airline’s computer system failed, cancelling 2,300 flights and grounded people for as long as a Jr. High school kid would be after getting caught driving around his dad’s pickup truck with a girl. People were missing big events, family members, meetings, make-it-or-break-it interviews, or just striving to get back home from long work travel. Overall, despite the unexpected change in schedule, people seemed pretty calm…for 1 hour.
Seven respected marketers returned their answer “What’s one of the worst marketing days you’ve ever experienced, and what did you do?” While each answer was different, there was a common solution I wanted to share. Why? Because if you are a good marketer, no…a GREAT marketer, you WILL have problems. Big problems! Every great marketer encounters some really low, lows.
It’s 7 pm, you arrive at the party, showing up because you promised your partner you’d go to their office Holiday Black Tie Event. You have nothing in common with these folks other than most everyone is wearing black and you enjoy champagne. Now is the perfect time to use formal Chit-Chat-Power to your advantage. Let’s Do This:
